Canadian Beef Expands Market Engagement in Saudi Arabia

Canada Beef International Institute (CBII) Middle East recently concluded a market development visit to Saudi Arabia, aimed at promoting Canadian beef and exploring new commercial partnerships.

The visit included participation in the Saudi Food Show (27–29 September) and B2B meetings with 12 companies across Jeddah and Riyadh, including meat importers, foodservice distributors, premium retailers, and restaurant operators. Discussions generated positive interest, with two distributors already sharing product requirements for potential collaboration.

CBII Middle East also attended a reception hosted by the Canadian Consulate at Park Hyatt Jeddah, bringing together approximately 60 industry stakeholders and showcasing Canadian beef.

With Saudi Arabia's expanding hospitality sector and growing demand for premium imported products, these engagements represent a positive step towards strengthening Canadian beef's market presence and creating new opportunities for Canadian suppliers.